Managing a team of 5-10+ people, navigated fierce competition to establish Subaru in nine Southeast Asian markets and China, managing multi-channel ad content creation.

Led and managed all ad content (32 TV spots, print, digital, social, dealerships, shows, website, out-of-home) for Subaru Asia, the agency's largest client, ensuring consistent brand messaging and adherence to project timelines and budget.

Researched and analyzed market landscapes to formulate winning brand and model campaign strategies, informing the client with fact-based and cultural recommendations.

Spearheaded the development and launch of Subaru Asia's new website across multiple markets and languages. Implemented SEO/SEM best practices and provided ongoing optimization to improve brand visibility and drive traffic by 15%.

Managed international pre- and post-production for TV commercials, collaborating with clients across countries and time zones to ensure accuracy and brand alignment.

Served as a critical liaison between Subaru Asia and production teams, ensuring seamless communication and accurate portrayal of the brand & technology throughout TV commercials and ad materials.

Managed day-to-day client communication, project budgets, and agency resources. Maintained and handled project & production finances, demonstrating adaptability and resourcefulness to keep them on time and on budget, especially with a challenging time difference.

Managed various additional projects across the agency, in addition to Subaru, with combined yearly multi-million dollar account budgets across B2C and B2B, across all channels of marketing both internally and externally.

​Developed agency wide standards and systems that were implemented across all clients to track creative resources, project assets, and client finances – leading to improved efficiencies in client, project, and finance management by more than 25%.