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Greg
McLain

ACCOUNT SUPERVISOR

-

STRATEGIST

  • LinkedIn

Hello!

As a professional, I'm an account and strategy specialist, with a passion for understanding culture and the customer, an wavering attention to detail, and a track record of delivering results. 

As a person, I'm a runner (marathon), photographer, automotive enthusiast, dog lover, techie, and culture exploring world traveler.

Resume

Experience

Oct 2022 - Feb 2023

STRATEGIST

Commonwealth//McCann

Detroit, MI - Remote

I work across various projects both on a domestic scale and international scale, from competitive analysis to brand aspects for future business and strategic decisions. I bring in my experience and background on a more cultural level, helping to add another layer onto projects to increase insights and strategic plans.

Dec 2021 - Oct 2022

ACCOUNT SUPERVISOR

215 McCann

San Francisco, CA - Remote

I successfully managed and led a new client through their first ever brand campaign and TV spots, generating increased initial engagement through digital and site traffic. Actively managed multiple work streams with multiple internal client teams and client partner agencies to successfully launch a fully integrated campaign across TV, digital, out-of-home, social, website, email, and influencer/celebrity partnerships. Outside of client work, I worked on the development of standardized project systems to help increase agency efficiency both internally and with client interactions during campaigns and throughout the entire campaign process.

Sep 2017 - Dec 2021

SR. ACCOUNT MANAGER

Projekt202

San Francisco, CA - Hybrid

I managed our two main clients, growing revenue from ~$6 MM to $9 MM+ and maintaining them as our most consistent revenue. Oversaw everything from simple targeted campaigns to full integrated campaigns, creating 32 TVC spots and building out integrated assets from there based on client objectives. Utilized everything from TVCs, print, digital, and social, to dealership assets, events, out-of-home, website design, and research. Our office was small, so I wore many hats when needed acting as a product specialist, production management, strategic and creative brief creator, and any other various things as needed. Also assisted with other clients in a strategic role on projects.

Jan 2017 - Sep 2017

ASST. ACCOUNT MANAGER

Swirl

San Francisco, CA - On-site

I assisted with the execution of campaigns, website redesign, event design and strategy, brand strategy, commercial concepts, and production. Utilized my background in research/analysis to craft creative and strategy briefs for campaigns and thought leadership initiatives. Outside of client activities, I led the development of more efficient workflows and team finance tracking, utilizing established systems already integrated into the agency.

Education

Apr 2014 - Mar 2016

RITSUMEIKAN ASIA PACIFIC UNIVERSITY

M.B.A. in Marketing & Management

Beppu, Japan

With the very international nature of the university, there was a large focus on international business and marketing, where I used my background as a Cultural Anthropologist to work on bringing in structures and frameworks from my field into marketing. My master's thesis was on the cultural comparison (Japan and U.S.) of the interaction effect between eco-friendliness, performance, and connectedness in the automotive industry using a theoretical framework of egoism and altruism.

Apr 2011 - Mar 2013

WASEDA UNIVERSITY

M.A. in International Relations

Tokyo, Japan

My specific area of study was cultural anthropology, studying Japanese society while also cross-culturally analyzing the development of culture in Japan with its many influences from other countries. My master's thesis was on the future of green automotive technology in Japan, which at the time was the home to companies like Toyota that had invested heavily in green hybrid technology, thought of as the future of green automotive technology.

Sep 2006 - Dec 2010

UNIVERSITY OF MINNESOTA - TWIN CITIES

B.A. in Cultural Anthropology

Minneapolis, MN, U.S.A.

Used my time building a wide base of experience relating to culture, society, and my love for cars by focusing on my major in Cultural Anthropology, while also minoring in East Asian Studies, Mechanical Engineering, and Cultural Studies and Comparative Literature.

Let's talk

Thanks for reaching out!

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