Navigated fierce competition to establish Subaru in nine Southeast Asian markets and China, managing multi-channel ad content creation.

Managed all ad content (TV, print, digital, social, dealerships, shows, website, out-of-home) for Subaru Asia, the agency's largest client, acting as both brand and technology expert.

Researched and analyzed market landscapes to formulate winning brand and model campaign strategies, informing the client with fact-based and cultural recommendations.

Managed the development and launch of the client's new website across all markets, implementing and teaching SEO/SEM practices for improved data tracking and brand visibility.

Managing a team of 5-10+ people, oversaw international pre- and post-production for TV commercials, collaborating with clients across time zones and ensuring accurate brand representation. Demonstrated strong communication and negotiation skills to manage stakeholder expectations and resolve conflicts.

Served as a critical liaison between Subaru Asia and production teams, ensuring seamless communication and accurate portrayal of the brand & technology throughout TV commercials and ad materials.

Juggled diverse responsibilities as product specialist, production manager, strategist, and creative briefer.

Maintained daily client interaction and handled agency & production finances, demonstrating adaptability and resourcefulness, especially with a challenging time difference.

Developed agency wide standards and systems that were implemented across all clients to track creative resources, project assets, and client finances – leading to improved efficiencies in client, project, and finance management by more than 25%.